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News: ShoWest 2005

Stephen H. Marcus Named "ShoWester of the Year"
DLP Cinema Technology is Official ShoWest Corporate Sponsor

NEW YORK, December 20, 2004 -- ShoWest 2005 takes place Monday, March 14th through Thursday, March 17th at the Bally's and Paris Hotels in Las Vegas.

It was announced today by Mitch Neuhauser, co-managing director of ShoWest. In making the announcement, it was also noted that Stephen H. Marcus, Chairman, President and CEO of The Marcus Corporation, will be the recipient of the 2004 "ShoWester of the Year" Award. Marcus will receive his award at the Opening Ceremony of the upcoming convention, which will be held on Tuesday morning, March 15th, 2004.

"Following such a successful year in 2004, ShoWest promises to have even more summer product, exciting events, top-tier films, guest speakers, sponsors and celebrity honorees than in years past," notes Neuhauser. "We are also pleased to be honoring Stephen Marcus as the 2005 ShoWester of the Year," said Neuhauser. "He has followed his father's footsteps to take Marcus Theaters to a whole new level. He is one of the industry's true greats and has played a huge role in its growth in recent years."

Additionally, ShoWest is pleased to announce that for the fourth consecutive year, DLP Cinema™ has come on board as the Official Corporate Sponsor. DLP Cinema™ technology from Texas Instruments is the only digital cinema projection technology currently deployed in movie theatres. Since 1999, DLP Cinema™ technology has been introduced to more than 19 million moviegoers at 235,000 shows, delivering the clearest, sharpest, brightest and most accurate images to cinemas worldwide. The total number of installed DLP Cinema™ projectors is now more than 255 in 26 countries and more than 130 movies have been released in the all-digital form. Projectors utilizing the DLP Cinema™ technology are available from BARCO, Christie Digital and NEC.

"Texas Instruments has been a phenomenal supporter of ShoWest and the entire industry for several years. We are pleased that they have agreed to continue as ShoWest's Official Corporate Sponsor. Texas Instruments' commitment to the industry has been unparalleled and the relationship we have cultivated with them over the years is a source of great pride for us," stated Neuhauser.

Stephen H. Marcus is a native of Minneapolis, Minnesota and a graduate of the University of Wisconsin-Madison. In 1962, Marcus followed in the footsteps of his father Ben, the founder of Marcus Theaters, when he joined The Marcus Corporation, a Milwaukee-based company which operates in a variety of areas, including movie theatres.

The Marcus Corporation was founded in 1935 with the opening of a small, single screen theatre in Ripon, Wisconsin. It was there that one of America's finest and most successful theatre chains began. Today, The Marcus Corporation operates nearly 500 screens in Wisconsin, Illinois, Ohio and Minnesota and is rapidly expanding. From the success of Marcus Theatres, the corporation moved into other ventures, including Marcus Hotels and Baymont Inns & Suites. It is now publicly held and traded in the New York Stock Exchange.

Marcus has long been active in civic and social endeavors, as well as a patron of the Arts. He is an Emeritus Director the Medical College of Wisconsin and has been the chairman of the Greater Milwaukee Committee, The United Way Campaign and the United Performing Arts Campaign. Marcus has been honored for both his personal efforts and the tireless efforts of Marcus Theatres on behalf of the community.

The ShoWester Award each year honors an individual who has throughout his or her career demonstrated a dedication to the betterment of the exhibition industry and its causes. Last year, T. G. "Teddy" Solomon received the ShoWester award. Previous winners include: Kurt Hall, Michael Campbell, Raymond and Joseph Syufy, Bruce Corwin, Jerome Forman, Bill Kartozian, George Kerasotes, Barrie Lawson Loeks, Lee Roy Mitchell, Henry Plitt, D. Barry Reardon and Sumner Redstone.

Celebrating its 31st anniversary in 2005, ShoWest is the world's largest motion picture industry convention. It is expected that more than 5000 members of the industry will be on hand this year in Las Vegas. Each year ShoWest attracts delegates from more than 45 countries in North and South America, Europe, Asia and Australia. ShoWest was founded by the National Association of Theatre Owners of California and Nevada and is managed by the VNU Expositions Film Group, a division of VNU Business Media.

For more info, visit www.showest.com

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